INDIA: THE LAND OF COFFEE
As the third country which discovered coffee after Ethiopia and Yemen, experts consider India to be a prime source of coffee beans, known for its grands crus coffees. Indian coffee offers a completely new and original flavour signature boasting a balanced, mild and full taste highlighted by characteristic spicy notes. Araku is now making this exquisite, little-known coffee coming from the Araku Valley, available to consumers everywhere.
ARAKU VALLEY AT THE CROSSROADS OF THE SEA AND THE MOUNTAINS
Araku Valley stretches across 350 km2 in eastern India through the highlands of the Eastern Ghats mountain range overlooking the Bay of Bengal. Declared Protected Forest in 1995, the valley is known for its pristine nature, biodiversity and fertile land.
The valley's protected ecosystem offers the ideal growing conditions for coffee. The hot days and cool nights of the hight altitude climate coupled with naturally iron-rich soil makes Araku a terroir where coffee can ripen slowly, which gives it body, intensity, aromatic richness and a mild taste.
There are now over 520 villages with Araku coffee plantations shaded by silver oak, mango, and eucalyptus trees.
FARMING BY HAND USING ANCIENT TECHNIQUES
The valley’s farmers descend from ancient tribes and cultivate their land in the same way as their parents and grandparents did before them. They practice small-scale sustainable agriculture. It is designed to work in harmony with nature and all the work is done by hand. No machines or chemicals are used.
BIODYNAMICALLY GROWN COFFEE
David Hogg, an expert in agriculture and biodynamics, took this environmental approach a step further and taught the farmers about the concepts behind biodynamic growing. Araku is now the largest coffee plantation in the world to be certified organic and biodynamic.
Considered to be the organic farming technique of the future, biodynamics was invented by Rudolf Steiner in 1924. It is a set of natural methods for enhancing crop quality and health. Humans and nature work together to nourish and sustain plants at every stage of growth within a healthy balanced ecosystem aligned with the cycles of living things. Araku coffee plants flourish under the best growing conditions possible. And the flavour profile of the coffee they produce is beyond compare.